Your Player Experience (Px) Research Partner
From gameplay feel to market fit, we bring clarity to every decision by showing how players perceive your game and where design, UX, or positioning needs improvement through playtesting, UX research, and market insights.
Solutions Built Around
Real Player Experience
From the first onboarding click to the D7 decision to return, every beat of your game shapes how players experience your game.
Whether you are in Prototype → Beta → Soft Launch → Live Ops, each stage of game development brings its own questions, and each question needs the right lens.
Before You Build
Validate the Fantasy. Prove the Concept.
- Is the game concept clear?
- Does the core mechanic land?
- Would players even try this?
- Is the title ready to scale, publish or pitch?
Perfect when you need proof that your concept is worth making or pitching.
Shaping the Core Experience
Tune the Feel. Fix the Friction.
- Does onboarding make sense?
- Does the core loop feel good?
- Do controls, pacing and feedback actually work for new players?
Perfect when you're tuning the feel and flow of the game.
When Players Stay or Drop
Understand Retention - Not Guess.
- Which early beats hook them?
- Where does motivation stall?
- Does your economy feel fair or fatiguing?
Perfect when you need retention clarity, not guesswork.
Audience, Competition and Growth
Know Your Players. Know Your Space.
- Who is this game truly for?
- How do you stack up in your genre?
- What do competitors do better, worse, or differently?
Perfect when you need to define direction and opportunity.
A Complete Research Framework for Measuring and Improving Player Experience
Concept Validation
Validate your idea before you build.
Funding Readiness
Convert creative ambition into funding momentum.
Publisher Readiness Package
De-risk your publishing decisions with real player data.
Investment Opportunity Assessment
Measure creative potential with investment confidence.
Lysto's Concept Validation Study
Helps you understand whether your game idea genuinely resonates with players before you commit to full production. Early alignment between creative direction and audience expectations is one of the strongest predictors of success, so this study examines whether your theme, premise, or core mechanic generates curiosity and clarity. Players are exposed to early materials such as concept decks, visuals, written descriptions, or trailers, allowing you to capture authentic reactions to appeal and originality.
You will learn
- Whether the concept sparks a genuine interest to play
- How clearly players grasp the theme and core gameplay premise
- Which elements stand out or fall flat
- Where your concept sits within current genre trends and competing titles
- Which player types does your concept attract, and what motivates their interest
Recommended:
When you are in pre-production or early development, you need confidence before greenlighting or pitching.
Need a Custom Solution?
Looking for something beyond our standard solutions?
Get in touch, we'll create a customised solution just for you.