Player Experience Platform for Game Studios - Go-To-Market Strategy

Lysto AI

Talk to us

For existing users

Lysto AI

Talk to us

For existing users

Lysto AI

Build Experiences

Players Love

The Player Experience Platform that enables game studios to turn real player feedback into unforgettable player experiences.

Book a Demo

Talk to a Player Experience Expert

Build Experiences

Players Love

The Player Experience Platform that enables game studios to turn real player feedback into unforgettable player experiences.

Book a Demo

Talk to a Player Experience Expert

Build Experiences

Players Love

The Player Experience Platform that enables game studios to turn real player feedback into unforgettable player experiences.

Book a Demo

Talk to a Player Experience Expert

Powering Studios Across The Globe

"One of our biggest challenges was determining whether low retention stemmed from onboarding issues or from the core gameplay experience itself. Lysto’s structured playtesting solution helped us quickly uncover and eliminate key FTUE and comprehension barriers through multiple rounds of testing. This allowed us to isolate gameplay fun as the primary driver of retention and focus our product efforts accordingly. "

Games 24x7

Powering Studios Across The Globe

Games 24x7

Powering Studios Across The Globe

Games 24x7

Px Decisions Backed

By Real-Player Data

The all-in-one platform for player research, AI-powered playtesting, and strategic insights across the game lifecycle.

Px Decisions Backed

By Real-Player Data

The all-in-one platform for player research, AI-powered playtesting, and strategic insights across the game lifecycle.

Px Decisions Backed

By Real-Player Data

The all-in-one platform for player research, AI-powered playtesting, and strategic insights across the game lifecycle.

Concept Validation

FTUE

Player Retention

Gameplay Experience Evaluation

Go-To-Market Strategy

Monetization Optimization

Usability Evaluation

Publisher Readiness

Player Archetype Mapping

Competitive Landscape Analysis

Funding Readiness

Investment Opportunity Assessment

Go-To-Market Strategy

Make your launch or relaunch land with confidence.

BEST FOR

Launch, relaunch & IP expansion

Many great games miss their audience not because of quality, but because their story, tone, or promise doesn't fully connect. The Go-To-Market Strategy solution helps you validate your game's message, creative direction, and market fit before launch, so you can enter every region with clarity and impact.

HOW IT WORKS

We combine player research and market validation methods to uncover how players truly perceive your game's value proposition, creative direction, and brand potential, whether you're preparing for launch or expanding an existing IP into new markets.

YOU'LL LEARN

How players interpret your story, visuals, and marketing promise.

Which elements drive curiosity, recall, and installs.

How your game stands against competitors in appeal and differentiation.

Where your IP has potential to expand.

PERFECT FOR

Studios preparing for launch, relaunch, or IP expansion who want to ensure their marketing spend drives real traction and player resonance.

OPTIONAL ADD-ONS

Cultural Deep Dive

Tailor your messaging, visuals, and tone to regional audiences and cultural nuances.

Market Benchmarking

Compare your game's positioning against competitors to identify whitespace opportunities.

IP Growth & Expansion Analysis

Uncover your game's long-term brand potential and cross-media resonance.

Run a Go-To-Market Strategy Study

Complete Playtesting Suite

Choose a research format that fits your study goals.

Concept Test

Pre-build research using decks, art, trailers, or written descriptions to validate ideas before development begins.

Concept Test

Pre-build research using decks, art, trailers, or written descriptions to validate ideas before development begins.

Single-Session Playtest

One focused session for fast, high-signal feedback on a specific build, feature, or level.

Single-Session Playtest

One focused session for fast, high-signal feedback on a specific build, feature, or level.

Multi-Session Playtest

Multiple sessions over days or weeks to see how players learn, evolve, and droff off.

Multi-Session Playtest

Multiple sessions over days or weeks to see how players learn, evolve, and droff off.

Longitudinal Study

Track the same players over weeks or months to surface real retention and behavior shifts.

Longitudinal Study

Track the same players over weeks or months to surface real retention and behavior shifts.

Moderated Playtest

Live researcher-led sessions for nuanced observation, follow-up questions, and think-aloud insight.

Moderated Playtest

Live researcher-led sessions for nuanced observation, follow-up questions, and think-aloud insight.

Focus Group / Interviews

Live conversations with small groups or individuals to uncover motivations, frustrations, and the why behind player behavior.

Focus Group / Interviews

Live conversations with small groups or individuals to uncover motivations, frustrations, and the why behind player behavior.

Survey

Quantitative feedback at scale to validate hypotheses with statistical confidence.

Survey

Quantitative feedback at scale to validate hypotheses with statistical confidence.

AI-Powered

Real-Player Insights

Turn raw gameplay footage into actionable insights.

Lysto AI structures every session into summaries covering comprehension, friction, flow, and challenge. Key moments like confusion, hesitation, frustration, and delight are auto-tagged with timestamps, so your team can jump straight to what matters.

1M+ Verified

Real Players

Reach the audience your game is built for.

Recruit from a global panel of over a million verified gamers, filtered by demographics, genre, and experience to match your target audience exactly. Every participant is pre-screened, NDA-signed, and identity-verified.

Explore Player Panel